Ranch Rider x Seager Co.
— Partnership Campaign

Introducing any brand for the first time to the California market is no easy task. Leaning on pre existing audience to grow awareness through our friends at Seager Co was key. They owned the San Diego and Orange County markets. We developed an in-person experiential campaign that activated secret surf spots from Tijuana all the way up North County. Driving Seager fans to the Ranch Rider page to collect clues as to where to find the spots, and the hidden treasure — Yeti coolers filled with a limited-edition Jalapeño Ranch Water cans and some other swag — brought hundreds of people out to engage with the brand throughout the summer.