Sap’s Original
— Full Brand Development

From a blank piece of notebook paper, we brought this entire brand to life. Beginning the process with proper market and consumer research led us to a hole in the sports drink market — approachable hydration. Something that spoke to consumer who works hard, and parties equally as hard. Something that doesn’t idolize peak performance, and instead celebrates health and happiness. Here’s a link to the full approach strategy outlining how we landed on the name, visual identity, and more.